Stones from the House of Swarovski - a sign of excellent taste and aristocracy. They are incrusting decorations, figurines and exquisite evening outfits. Thanks to flawless appearance and the radiated gloss, the crystals resemble luxury diamonds, which are not for everyone by pocket. How the Rhinestones appeared Swarovski, and why they are so in demand throughout the world.
Who stood at the origins of production?
The founder of the case, Daniel Swarovski, was from Bohemia - the field of Germany, which was famous for his craftsmen-glassware. The guy's father was engaged in caring jewelry. Being a boy, the founder of the Crystal Empire admired luxurious things belonging to noble nobles.
Having changed the experience of the hereditary cutter of Crystal, Daniel becomes a first-class master. Having been at one of the exhibitions in Paris and seeing the first cars operating from the mains, the young engineer decides to create an electric machine for cutting. His undertakings were crowned with success, - Swarovski uses a grinding machine for processing stones and crystal.
How was the company of Swarovski?
In order not to compete with Bohemian craftsmen, Daniel moves to Tyrol. In the city of Wattens in 1985, he tears his business. The company traditionally began to be called him name.
The production of crystals was near the mountain river. The area and engineering education owner of the company played a hand - he built a private hydroelectric station on a reservoir, which makes it possible to significantly reduce electricity costs.
Soon, Daniel's product decided to present the Parisian tailor. Gorgeous shining stones were validated by French Couturiers, and soon they began to decorate the objects of the wardrobe of rich women. Its crystals were used not only to finish the outfits, but also to create exquisite jewelry.
Business Daniel went up! Swarovskiv 1952 he died aged 93 years. Its three sons who followed the footsteps of the Father, he left a prosperous business and a million state.
How did the Daniel Swarovski positioned?
Crystal Affairs Master never tried to issue his product for diamonds. He was always confident that artificially created crystal in the excellent cut in its beauty and the grace is not inferior to a solid mineral of natural origin.
Thus, due to its charming brilliance, transparency and overflows in the sun, the products of crystal entered the masses, replacing expensive diamond decorations. Earrings with rhinestones, unusual bracelets, sparkling rings and amazing buttons immediately caused a resonance in trendy circles. Pivot ladies admired the beauty and grace of crystal jewelry. Among the admirers of such jewelry was even royal couple.
Register Brand
For the first time, the trademark "Swarovski" was registered in 1900. By this time the sign was already recognizable all over the world. But special technologies for creating an ideal transparent crystal are still stored secret.
Decorations and outfits with stones from Swarovski wore celebrities such as Marlene Dietrich, Merilin Monroe, Madonna, Britney Spearz, Male Jackson, Jennifer Lopez and many others. Thus, the opinion established in society that artificial stones cannot look expensive and luxuriously, completely refuted by the products from the famous brand.
Interesting facts about the company Swarovski
Every year Swarovski produces 20 billion glass stones. Sales of crystal products around the world occupy a lion share - 80%. The production of exclusive crystal is strictly classified. After the creation of the collection, sketches, drawings are completed, the technological schemes are destroyed. Thanks to the strict compliance with the commercial secrecy, no manufacturer in the world could create stones from a crystal with an ideal cut, imitating a luxurious diamond.
Rhinestones from Swarovski are attached to special high-strength glue, which is suitable for any surfaces. Be sure they will never disappear from the site of joining. And so that the customer of the product does not doubt in quality, lifelong warranty is given on luxury products.
All the edges of the Scharovski stones are excellent than polished. They differ in clarity of lines and maximum sharpness. Due to the achievement of the high refractive index of light, gorgeous radiance is obtained. In addition, each stone from Crystal has its own voice. Try to knock on it with any thin object, and you will hear a unique beautiful melody.
It is interesting to know that the headquarters of the famous company is still in the small town of Wattens in Austria. In the same city there is a surreal museum of crystals from Swarovski. The cost of visiting a unique place will cost you only 20 euros.
Scharovski crystals are simply luxurious. They emit stunning radiance and shine. To carry clothes, embedded by stones and rhinestones, have exquisite figurines at home and decorate your favorite items with crystal elements are not cheap. But what can not do for beauty!