What is common in apples and computers, combat aircraft and cream, "books of change" and powder? We think about nothing. But some find a connection and call their companies in honor of what fell.
Oriflame.
When three buddies from Sweden decided to establish their cosmetic company, they were not enough money frankly. But in the warehouse enough jars manufactured for Ovation, each with an embossed letter "O" on the lid. It would be possible to use them, but only on the condition that the name of the new company will also begin on "O". One of the first workers, the former historian teacher Hans Frantzien suggested Oriflame - "Golden Flame". So called the combat banner of the kings of France. What is the connection of lipstick and caroling? No, but sounds beautiful. And on "O" begins.
Sharp.
Translated from English Sharp means "sharp". An excellent name for the sharashka that produces mechanical pencils that do not require sharpening. Tokyets Tokuji Hayakawa, too, decided when he opened his small, but proud pencil business at the beginning of the twentieth century. Who then knew that the kid would come to success.
Lancaster.
This brand is known for excellent anti-age harsh and tools from the Sun. And the name sounds so, aristocratic and in English. But in fact, its creators, residents of Monaco Georges Wurz and Eugene Furbatti, at the time of registration of the brand were staying in the post-post Euphoria (the second world was just over) and called their brainchild in honor of the British heavy bombers Avro 683 Lancaster, who set the heat to the damned french.
Pepsi.
Pepsi began his career as a sad "Brad's Drink" - by the name of the Caleb Bradham Caleb. But in 1898, he renamed his brainchild in Pepsi-Cola, screwed into the name of pepsin - the digestive enzyme-hydrolase, destructive protein, one of the components of the gastric juice. Very appetizing, yes. But, firstly, at that time, everything that looked slightly scientifically, enjoyed confidence and respect, secondly, Pepsi seems to be really helped by digestion. And thirdly, this most pepsin was present in it - but in modern Pepsi it is no longer added.
Apple.
The versions of the origin of the name is two, official and apocryphal.
APOCRIP: Jobbsov Assistrators cubered over the title, but nothing wasted. "If you, the Balbeans, do not think about anything before the evening, I will name the company" Apple "- said the founder's father in the end. Yeah, scared hedgehog naked rear. Naturally, no one began to break the head, everyone went to drink coffee and shaking tanned female students on the streets of Cupertino. And Jobs really overtook and approved Apple as a name.
Canon: In the California telephone directory, the name of Atari, competitors and sworn enemies of Jobbs, stood literally on the first page. Stephen chose Apple name to be a pair of lines above the sacuosts. Reward with the world, the great and terrible Jobbs, it was for such tricks that we loved you.
L'Oreal
In 1909, Eugene Shoueller registered the Société Française de Teintures Inoffensives Pour Cheveux ("French Safety Color Production Company"). It is clear, with such a name he would not go far. But somehow, however, the firm dock until 1939, when finally changed the name on L'Oreal - that is, "halo", by name popular in the first half of the century fluffy hairstyles. It's like today to name the company "Ombre".
Canon
If you use a fantasy, you can really find the similarity of the lens with a gun (from the French Canon is translated that way). It can also be assumed that the creators defeated the pride and they declared their products to be a canon of quality. But all these guesses are past. The first camera of the company released in 1934 was named Kwanon in honor of the Buddhist goddess of mercy. Immediately, naturally, there were those who saw the insult of the feelings of believers, and the founder of the company, Goro Yoshid, quickly changed the writing - he sounds the same, and the meaning of another.
Shiseido.
It is not just so from the ceiling title, but a quote from the Chinese "Book of Changes". In Japanese, the company name consists of three hieroglyphs, and in Russian translates as "Sick Earth's benefits that feeds a new life and generates new values." In short, something about ecology.
Nivea.
In 1911, Mrnivers from the cosmetic concern Beiersdorf came up with a new cream based on the water and oil emulsion. He easily absorbed, well moistened and was white - at that time it was considered a bold breakthrough and a competitive advantage, most creams were fatty yellowish substances. In Beiersdorf, everyone was delighted, congratulated each other with the invention and dubbed the new Nivea product - from the Latin "Nivius", that is, "white-white."
IKEA
Everything is simple - this is an abbreviation on behalf of the founder of the company Ingvara Kamparad, the Family Farm of the Elmtyrude and the native town of Agunnainud. So everything started well. And then it suffered - "Glorfingergrhorhl", "Svalkfyal" and "Bergsbumelp".
Mitsubishi.
When the brand Mitsubishi was born, no one had already thought about self-propelled carts - the XIX century stood on the courtyard, and the young Yataro Ivasaki worked in the shipping company, which was owned by the Samurai Clan of Tosa. Japanen worked in good faith, and soon he was able to reconcile several shipment for rent from the owners to open his business. As a sign of the ross, he took three Roma - the coat of arms of the Tosa clan - and placed their "flower". These diamonds symbolize "three diamonds" - so translates from the Japanese name "Mitsubishi". And diamonds, in turn, symbolize three principles of the company - honesty, social responsibility and readiness for international cooperation. The Japanese symbolizes anything else, they are guys. By the way, according to the cunning rules of the Japanese, the name "Mitsubishi" can be read and as "three water nuts".
