A year ago, the American Lingerie Brand Aerie made a bold move: they used real girls for advertising and refused retouching photos. And here's the result - according to Business Insider, sales increased by 9% for the year!
We decided to revise newly cool and live photos from the Instagram Aerie and laugh at those who said that this horror-horror and no one wants to wear underwear, which was demonstrated by a non-zero-size model, revealed by photoshop before turning into plastic aliens. (It is clear a stump, the girls' model themselves are not to blame for whom they are transformed into advertising). We think the success of Aerie is not amazing. After all, I want, in the end, understand how the thing will look at the real one. Enough already deceive us. Let's admire it better!
