Pokemon Go and Social Advertising: When instead of Pokemon - Homeless Animals

In Israel, social advertising brought to a new level. Using the rules of the new-fashioned game Pokemon Go, which has been crazy with millions of users from early July, campaign creators instead of virtual pokemon used photos of homeless animals.

In the original game, the user moves along the real route, focusing on a virtual map, which tells him where the pokemon hides, in the created social advertising - a homeless dog or a cat.

It turned out very sensitive and sharply.

Reference:

Pokemon Go is a multiplayer online game with elements of augmented reality, created by Nintendo. The game develops in the process of overlapping virtual objects on the pictures from the real world, obtained from the smartphone camera. The player moves along the route in search of Pokemon, when finds it, then receives an alert on the smartphone. To pick up the pokemon to yourself, you need to catch it on the camera's camera.

A source

See also:

9 signs that you saved everyone. Interns

"Why I will never take a dog from the shelter": Anonymous letter

Lovers of dogs against a true doggyman: Differences in pictures