Today, many companies begin to think about sustainability, and especially this is important for industry known to their strong environmental impact. Reebok did not exception, which created its first sneakers from plant materials.
According to Cotton + Corn project, which gigant for the production of sports goods announced in 2017, the company is going to move on materials based on plants to make it cleaner as production, so the process of consumption of goods in industry, which usually uses oil in production.
In addition to the use of 100% of organic cotton in the upper part of the shoes, as well as the abandon from pesticides and herbicides used in traditional cultivation of cotton, in new sneakers Reebok uses material from corn to create a bioplastic sole. The insole is also made of castor oil. The first model in this lineage steel sneakers NPC UK Cotton + Corn, which were certified by USDA as containing 75 percent of biomaterials. Such products are manufactured in partnership with DuPont Tate & Lyle Bio Products, a company known for creating products from bioresources in various markets.
Although the use of such plant-based ingredients is an innovative method, work on the creation of sustainable shoes does not stop. For example, Reebok in its Cotton + Corn product range uses a three-stage approach: everything should be eco-friendly - production, wear and subsequent use. These sneakers are fully composed at the end of the cycle of their wear, and then this compost is then used to make another shoe. This clearly contrasts with about 20 billion pairs of shoes produced annually, almost all of which ultimately find themselves in a landfill where they have to decompose hundreds of years. In addition, Reebok undertook additional steps to remove toxic dyes from the production process and shoe delivery in a 100% processed packaging.
Date when NPC UK Cotton + Corn Sneaker sneakers will appear in a free sale until it was announced.