Oh, the Virgin, do not see us more natural fur coats from the famous British brand. Burberry finally decided to become "green"! True, if both good news, now chances to buy something from last year's collection increased - the company will no longer burn unsold models.
The well-known manufacturer of fashionable clothing and accessories Burberry confirmed that it will no longer destroy fashion items that were not sold. The British company officially promised to stop his long-standing enjoyment of clothing and bags that remain non-sold at the end of the year. The company also seeks to stop using real fur in its products. Changes in Burberry policy followed criticism by environmental agencies and activists.
In 2017, Burberry burned the goods worth more than $ 36 million in order not to sell them at discounted prices and drop the brand reputation. Since 2012, Burberry has destroyed goods by more than $ 135 million. In the past, the company justified such actions, arguing that it re-used the energy obtained from burning.
But now Burberry has changed its attitude to this problem and will no longer burn old goods. Instead, the fashionable giant will recycle goods, re-using the materials or sacrifice them to local charitable organizations.
Burberry will become the first fashionable brand that will refuse to burn old collections. The company also hopes that others will follow its example and start processing old products instead of them to completely destroy them.
But that's not all! Burberry confirmed that it will cease to use natural fur in their models. This month, the company plans to release a new collection of artificial materials. All existing rules of goods containing natural fur will be gradually eliminated in the coming years. To draw attention to radical changes in your policy, Burberry revises its logo. The company wants the whole world to find out how much the British are serious about protecting the environment.
Leader: general director of Burberry Marco Gobeltti said about the new policy of policies the following: "Modern luxury means social and environmental responsibility."
It remains to note that in May last year, Burberry became the official partner of the Ellen MacArtur Foundation and works with his program "Make Fashion Circular". This initiative was created to stop the wasting in the fashion world.