Amatshe avela endlini yeSwarovski - uphawu lokunambitheka okuhle kakhulu kanye ne-aristocracy. Bakhuthaza imihlobiso, imifanekiso kanye nezingubo zakusihlwa ezinhle. Ngenxa yokubukeka okungenasici kanye ne-gloss radiated, amakristalu afana namadayimane okunethezeka, okungewona wonke umuntu ngephakethe. Ukuthi ama-rhinestones abonakale kanjani eSwarovski, futhi kungani efunwa njalo emhlabeni wonke.
Ngubani omi emgaqweni wokukhiqiza?
Umsunguli wecala, uDaniel Swarovski, wawuvela eBohemia - insimu yaseJalimane, eyayidume ngobuciko bakhe be-glassmen. Ubaba kaGuy wenza ubucwebe obukhathalelayo. Ukuba ngumfana, umsunguli we-Crystal Empire ancoma izinto zikanokusho ezingezinto ezinokwedlula izicukuthwane.
Njengoba usushintshe isipiliyoni sokusikeka kwefa lekristalu, uDaniel uba yinkosi ekilasini lokuqala. Njengoba beye munye wemibukiso eParis futhi ngibona izimoto zokuqala ezisebenza ezimanzini, unjiniyela osemusha unquma ukudala umshini kagesi wokusika. Imisebenzi yakhe yamthwenywa umqhele ngempumelelo, - ISwarovski isebenzisa umshini wokugaya ukuze icubungule amatshe nekristalu.
Yayinjani inkampani eSwarovski?
Ukuze ungaqhudelani nezingcweti zeBohemian, uDaniel uthuthela eThrol. Edolobheni lama-wewattens ngo-1985, ucebe ibhizinisi lakhe. Inkampani ngokwesiko yaqala ukubizwa ngokuthi igama.
Ukukhiqizwa kwamakristalu kwakuseduze komfula intaba. Lo mnikazi wezemfundo kanye nobunjiniyela benkampani badlale isandla - Wakha isiteshi sangasese se-hydroelectric edaminiwe, okwenza kube nokwenzeka ukunciphisa izindleko zikagesi.
Ngokushesha, umkhiqizo kaDaniel wanquma ukwethula umsila waseParis. Amatshe acwebezelayo amahle aqinisekiswe ngabakwaCututiers baseFrance, futhi ngokushesha baqala ukuhlobisa izinto zewadi yabesifazane abacebile. Amakristalu alo asetshenziswa hhayi kuphela ukuqeda izingubo, kodwa futhi nokwakha ubucwebe obukhulu.
Ibhizinisi uDaniel akhuphukile! USwarovskiv 1952 Washona eneminyaka engama-93. Amadodana alo amathathu alandela izinyathelo zikaYise, washiya ibhizinisi elichumayo nesimo sesigidi.
Wayibeka kanjani uDaniel Swarovski?
I-Crystal Affication Master ayikaze izame ukukhipha umkhiqizo wayo ngamadayimane. Wayehlala eqiniseka ukuthi lelo crystal elenziwe ngobuciko ekusikeni okuhle ngobuhle bayo kanti nomusa awekho ngaphansi kwezimbiwa eziqinile zemvelaphi yemvelo.
Ngakho-ke, ngenxa yokukhazimula kwayo okuhle, ukucaca kanye nokuchichima elangeni, imikhiqizo yekristalu yangena ezinkulungwaneni, ifaka imihlobiso ebizayo yedayimane. Namacici ane-rhinestones, namasongo angajwayelekile, izindandatho ezikhazimulayo nezinkinobho ezimangalisayo ngokushesha kwabangela ukuba nenhloso emibuthanweni emnandi. Amantombazane ePivot ancoma ubuhle noGrace wobucwebecwebe. Phakathi kwabahlonishwayo bobucwebecwebe kwakukhona ngisho nombhangqwana wasebukhosini.
Bhalisa uphawu
Ngokokuqala ngqa, uphawu lwentengiso "Swarovski" lwalubhalisiwe ngo-1900. Ngalesi sikhathi isibonakaliso besivele sabonakala emhlabeni wonke. Kepha ubuchwepheshe obukhethekile bokudala ikristalu esobala esobala isagcinwa imfihlo.
Imihlobiso kanye nezingubo ezigqoke amatshe avela eSwarovski agqoke osaziwayo abanjengoMarlene Dietrich, uMerilin Monroe, Madonna, Britney Spearz, Bedun Jackson, Jennifer Lopez nabanye abaningi. Ngakho-ke, umbono osungulwe emphakathini ukuthi amatshe okufakelwa awabukeki abizayo futhi anethezeka, aphiwa ngokuphelele yimikhiqizo evela kuhlobo oludumile.
Amaqiniso athakazelisayo ngenkampani Swarovski
Njalo ngonyaka uSwarovski ukhiqiza amatshe engilazi ayizigidi eziyizinkulungwane ezingama-20. Ukuthengisa kwemikhiqizo ye-Crystal emhlabeni wonke okuhlala kuyo ibhubesi - 80%. Ukukhiqizwa kwekristalu ekhethekile kuhlukaniswe ngokuqinile. Ngemuva kokudalwa kweqoqo, imidwebo, imidwebo isiphothuliwe, amasu wezobuchwepheshe ayabhujiswa. Ngenxa yokuhambisana okuqinile kwemfihlo yezentengiselwano, akukho makhiqizi emhlabeni ongadala amatshe kusuka kukristalu ngokusika okulungile, ukulingisa idayimane elikahle.
Ama-Rhinestones avela eSwarovski anamathele kwi-glue ekhethekile yamandla aphezulu, alungele noma yiziphi izindawo. Qiniseka ukuthi ngeke baze banyamalale esizeni sokujoyina. Futhi ukuze ikhasimende loMkhiqizo alibuzi ngekhwalithi, iwaranti yempilo yonke inikezwa emikhiqizweni yokunethezeka.
Yonke imiphetho yamatshe ama-scharovski amahle kakhulu kune-polid. Ziyahlukahluka ngokucacisa kwemigqa kanye nobukhali obuphezulu. Ngenxa yokufezekiswa kwenkomba evulekayo ekhanyayo, i-radiance enhle etholwayo iyatholakala. Ngaphezu kwalokho, itshe ngalinye lisuka kwi-Crystal linezwi laso. Zama ukungqongqoza ngakho nanoma iyiphi into emncane, futhi uzozwa iculo elihle eliyingqayizivele.
Kuyathakazelisa ukwazi ukuthi indlunkulu yenkampani edumile isesedolobheni elincane laseWattens e-Austria. Edolobheni elifanayo kukhona umnyuziyamu we-surreal wamakristalu avela eSwarovski. Izindleko zokuvakashela indawo eyingqayizivele zizokubiza ngama-euro angama-20 kuphela.
Amakristalu e-Scharovski avele anethezeka. Bakhipha i-radiance emangalisa futhi bakhanye. Ukuthwala izingubo, ezishumeke ngamatshe nama-rhinestones, zinezithombe ezinhle ekhaya futhi zihlobise izinto zakho ozithandayo ngezinto zekristalu azishibhile. Kepha yini engakwazi ukuyenza ngobuhle!