Namuhla, izinkampani eziningi ziqala ukucabanga ngokusimama, futhi ikakhulukazi lokhu kubalulekile embonini eyaziwa ngomthelela wawo onamandla wezemvelo. I-Reebok ayifani, eyadala ama-sneaker awo okuqala avela ezintweni zezitshalo.
Ngokusho kwephrojekthi yekotini + yommbila, onamandla okwenza ukukhiqizwa kwezimpahla zemidlalo ezimenyezelwe ngonyaka we-2017, inkampani izohamba ngezinto zokwakha ezisuselwa ezitshalweni ukuyenza ihlanzeke njengokusetshenziswa kwezimpahla embonini, okuvame ukusetshenziswa uwoyela ekukhiqizweni.
Ngaphezu kokusetshenziswa kwe-100% kakotini we-organic engxenyeni engenhla yezicucu, kanye nokushiya ama-pesticides kanye nama-herbicides asetshenziswa ekutshalweni kwendabuko kokotini, kuma-sneaker reebok asebenzisa impahla esuka e-corp ukudala i-bioplastic sole. I-insole nayo yenziwa ngamafutha e-castor. Imodeli yokuqala kuleli nsimbi yensimbi yensimbi ye-NPC Imikhiqizo enjalo yenziwa ngokubambisana neDuPont Tate & Lyle Bio Products, inkampani eyaziwayo yokwakha imikhiqizo evela emamakethe ahlukahlukene.
Yize ukusetshenziswa kwezithako ezisuselwa ezitshalweni kuyindlela entsha, sebenza ekwakhiweni kwezicathulo ezizinzile akuyeki. Isibonelo, i-Reebok eCorn Cotton + Corn Product Range yayo isebenzisa indlela yesigaba ezintathu: konke kufanele kube nobungane - ukukhiqizwa, ukugqokwa kanye nokusetshenziswa okulandelayo. Lawa ma-sneaker ahlanganiswa ngokuphelele ekugcineni komjikelezo wokugqoka kwawo, khona-ke lo mqondo usetshenziselwa ukwenza esinye isicathulo. Lokhu kuqhathaniswa ngokusobala ngababili abayizigidi eziyizinkulungwane ezingama-20 izicathulo ezikhiqizwa minyaka yonke, cishe bonke abazithola befiphale lapho kufanele badubule khona amakhulu eminyaka. Ngaphezu kwalokho, uReebok wathatha izinyathelo ezengeziwe zokususa udayi olunobuthi enqubweni yokukhiqiza kanye nokulethwa kwezicathulo ekuphangalaleni okungu-100%.
Usuku lapho i-NPC UK ukotini utini + ama-sneaker sneaker sneaker avele ngokuthengiswa kwamahhala aze amenyezelwe.