O, intombi, ungasiboni amajazi amaningi wemvelo avela kuhlobo oludumile lwaseBrithani. UBurberry wagcina ethatha isinqumo sokuba "luhlaza"! Kuliqiniso, uma zombili izindaba ezinhle, manje amathuba okuthenga okuthile kusuka ekuqoqweni konyaka odlule akhuphuke - inkampani ngeke isashise amamodeli angahloli.
Umkhiqizi owaziwayo wezingubo zemfashini kanye nezesekeli Burberry ukuqinisekisile ukuthi ngeke kusabacekelwa phansi izinto zemfashini ezingathengiswa. Inkampani yaseBrithani yathembisa ngokusemthethweni ukumisa ukuthokozela kwakhe isikhathi eside zokugqoka nezikhwama ezihlala zingathengiswa ekupheleni konyaka. Le nkampani ibuye ifune ukuyeka ukusebenzisa uboya wangempela emikhiqizweni yayo. Izinguquko kwinqubomgomo yeBurberry zilandela ukugxekwa ngama-ejensi ezemvelo kanye nezishoshovu.
Ngo-2017, uBurberry washisa izimpahla ezibiza ngaphezu kwama- $ 36 million ukuze angazithengise ngamanani ancishisiwe futhi alahle idumela lomkhiqizo. Kusukela ngo-2012, iBurberry ichithe izimpahla ngezigidi ezingaphezu kwama- $ 135 wezigidi. Esikhathini esedlule, inkampani icacise izenzo ezinjalo, ikuphikisa ukuthi iphinde yasebenzisa amandla atholakala ekuvuthweni.
Kepha manje uBurberry ushintshe isimo sawo ngale nkinga futhi ngeke esashisa izimpahla zakudala. Esikhundleni salokho, isiqhwaga esifashini sizosebenzisa kabusha izimpahla, sisebenzise kabusha izinto zokwakha noma zihlatshele ezinhlanganweni zasekhaya.
UBurberry uzoba ngumkhiqizo wokuqala wemfashini oyenqaba ukushisa amaqoqo amadala. Le nkampani inethemba lokuthi abanye bazolandela isibonelo sayo bese beqala ukucubungula imikhiqizo yakudala esikhundleni sabo ukuze bawachithe ngokuphelele.
Kepha akupheleli nje! Burberry ukuqinisekisile ukuthi izoyeka ukusebenzisa uboya wemvelo kumamodeli abo. Kule nyanga, inkampani ihlela ukukhipha iqoqo elisha lezinto zokwenziwa. Yonke imithetho ekhona yezimpahla equkethe uboya wemvelo izoqedwa kancane kancane eminyakeni ezayo. Ukudonsela ukunakekela kuzinguquko ezinkulu kwinqubomgomo yakho, iBurberry ibukeza ilogo yayo. Le nkampani ifuna umhlaba wonke ukuthola ukuthi amaBrithani aqonde kangakanani ngokuvikela imvelo.
Umholi: Umqondisi jikelele kaBurberry Marco Gobeltti uthe ngenqubomgomo entsha yezinqubomgomo ezilandelayo: "Ukunethezeka kwanamuhla kusho umthwalo wezenhlalo nakwezemvelo."
Kusaqala ukuqaphela ukuthi ngoMeyi nyakenye, uBurberry waba umlingani osemthethweni we-Ellen Macartur Foundation futhi usebenza ngohlelo lakhe "Yenza imfashini eyindilinga". Lesi sinyathelo senzelwe ukumisa ukuchitha isikhathi emhlabeni wemfashini.