Yintoni eqhelekileyo kwiiapile kunye neekhompyuter, ukulwa inqwelomoya, "iincwadi zotshintsho" kunye nomgubo? Sicinga ukuba akukho nto. Kodwa abanye bafumana uqhagamshelo kwaye babiza iinkampani zabo zokuhlonipha oko kwenzeke.
I-oriflame.
Xa amadlala amathathu aseSweden agqibe kwelokuba amisele inkampani yabo yendawo, yayingeyonto yanele imali ngokungagungqiyo. Kodwa kwindawo yokugcina izinto ezaneleyo zenziwa ngenxa ye-ocho, nganye inonobumba ocacileyo "o" kwisivalo. Kunokwenzeka ukuba uzisebenzise, kodwa kuphela kwimeko yokuba igama lenkampani entsha liya kuqalisa kwi "O". Omnye wabasebenzi bokuqala, owayesakuba ngumbhali-mbali uHans uHans uFrantzien ucebise i-oriflame-"idangatye legolide". Ke kaloku, obizwa ngokuba yingxowa yookumkani baseFrance. Lunjani unxibelelwano lwe-lipstick kunye ne-caraling? Hayi, kodwa ivakala intle. Kwaye kwi "o" iqala.
Bukhali.
Iguqulelwe ukusuka kwisiNgesi ibukhali "sibukhali". Igama elihle leSharashka elivelisa iipensile zoomatshini ezingafuni ziloloyiki. I-Tokyts Tokiji Hayakawa, nayo, yagqiba kwelokuba ivule ishishini lepensile layo elincinci, kodwa enekratshi ekuqalekeni kwenkulungwane yamashumi amabini. Ngubani ke owayesazi ukuba umntwana uza kuphumelela.
I-Lancaster.
Olu phawu lwaziwa ngokuchasene nobudala obuhle kunye nezixhobo ezivela elangeni. Kwaye igama lizandi, i-aristocraticy nakwisiNgesi. Kodwa enyanisweni, abadali bawo, abahlali baseMonaco Georges Worz no-Eugene furbatti, ngexesha lokubhaliswa kwe-Brand bahlala nje) kwaye babiza i-bracitin ye-raltish I-Bodro 683 I-Lancaster, obeke ubushushu kwi-Feble yaseFrance.
I-Pepsi.
I-Pepsi yaqala umsebenzi wakhe njengesiselo esibuhlungu 'sikaBrad - igama leCaleb Bradham Caleb. Kodwa ngo-1898, wamyisela igama lakhe lengqondo ePeppi-Cola, esikhundleni se-pepin-i-enzyme-hydrolase, iproteni ye-hydrolase, iprotheni etshabalalisayo, enye yamacandelo ejusi yejusi. Ukudlalela kakhulu, ewe. Kodwa, ekuqaleni, ngelo xesha, yonke into eyayijongeka kancinane, yahlonipha, okwesibini, i-Pepsi ibonakala incedwe kukugaya. Kwaye okwesithathu, le nto i-pepsin yayikhona kuyo - kodwa kwi-pepsi yale mihla ayisekhongezwa.
Apile.
Iinguqulelo zemvelaphi yegama zimbini, zaseburhulumenteni ne-Apocryphal.
I-Aposcreppu: I-Jobbsov Actrators Atostitors zibhabha ngaphezulu kwesihloko, kodwa akukho nto ichithiweyo. "Ukuba nina, iibalbeans, musa ukucinga ngayo nantoni na ngaphambi kokuhlwa, ndiza kunika igama i-Apple" - utshilo utata osisiseko ekugqibeleni. Ewe, woyika i-hedgehog ye-fudgehog ihamba ze. Ngokwemvelo, akukho mntu waqala ukwaphula intloko, wonke umntu waya kusela ikofu kwaye eshukumisa abafundi ababhinqileyo kwizitrato zeCuperino. Kwaye imisebenzi i-ocedook ngenene kwaye ivuliwe i-Apple njengegama.
I-Canon: Kwi-California Inombolo yefowuni, igama labantu baseAtari, abantu abakhuphisana neentshaba zenzonzobila, bemi ngokwesiqhelo kwiphepha lokuqala. UStefano ukhethe igama le-Apple ukuba libe sisibini semigca ngaphezulu kwe-SACUOSTS. Umvuzo kunye nehlabathi, imisebenzi emikhulu neyoyikekayo, yayiyeylowo amaqhinga esinithandayo.
L'oreal
Ngo-1909, uEugene Shouller wabhalisa iSociété Française Deulffens Autofferies Inkampani ye-CheveUX ("iNkaloba yoKhuseleko eFrentshi."). Kucacile, ngegama elinjalo akazukuya kude. Kodwa ngandlel 'ithile, nangona kunjalo, i-dock ye-Dock de yada kwaba se-1939, xa ekugqibeleni yatshintsha igama kwi-L'Oreal - oko kukuthi, igama elithi, "Ngegama elimangalisayo leziqingatha zokuqala zenkulungwane. Ingathi namhlanje ukubiza inkampani "ye-Ombre".
ICanon
Ukuba usebenzisa i-fantasy, ungakufumana okufanayo nelensi yelensi (ukusuka kwiCanon yaseFrance iguqulelwe ngaloo ndlela). Ingacinga ukuba aba badabi boyisa ikratshi kwaye babhengeza iimveliso zabo ukuba zibe yi-canon yomgangatho. Kodwa zonke ezi gusses zidlulileyo. Ikhamera yokuqala yenkampani ikhutshwe ngo-1934 kwathiwa iKwanon ngokuzukisa uthixokazi wenceba. Ngokukhawuleza, ngokwemvelo, kukho abo bakubonayo ukuthuka kweemvakalelo zamakholwa, kunye nomsiki wenkampani, uGoro Yoshid, uvakala ngokufanayo, kwaye nentsingiselo yomnye.
Shicido.
Ayisiyo nje ukusuka kwisihloko esiziilili, kodwa isicatshulwa esivela kwincwadi yaseTshayina ". KwiJapan, igama lenkampani linama-hieroglyphs amathathu, kwaye kwiRussia njengezibonelelo zomhlaba ezigudileyo ezitya ubomi obutsha kwaye zivelisa amaxabiso amatsha. " Ngamafutshane, okuthile malunga ne-ecology.
I-Nifaa.
Ngo-1911, i-mandrnunts kwixhala le-cosmetic ixhalabile i-beierdorf laza nekrim entsha ngokusekwe kumanzi kunye ne-enulsion yeoyile. Uye wangena ngokulula kwaye wamhlophe obe mhlophe - ngelo xesha wathathwa njengenkalipho kwaye nenzuzo yokhuphiswano, uninzi lweenkozo lwalunamafutha atyheli. EBeildorf, wonke umntu wavuya, evuyisana nomnye nomnye ngentsingiselo kwaye ebizwa ngokuba yimveliso entsha ye-NIVIA-ukusuka kwi-latin "kwi-Nanius", oko kukuthi, mhlophe-mhlophe. "
Ikea.
Yonke into ilula - esi sisifinyezo egameni leqela lenkampani Ingpara Kamparad, ifama yosapho ye-Elmtydude kunye nedolophu yemvelo yase-Agunnainer. Yonke into iqale kakuhle. Kwaye ke kwabakho ubunzima- "u-tshingingergrurshl", "Svapskilff" kunye "Bergsxusоmp".
I-Mictsishi.
Xa i-rand witsmishi yazalwa, akukho mntu wayecinga ngezitoni zokuzipha- i-Xix inkulungwane yayimi kwinkampani ye-Samurai, eyayikho kwinkampani yaseSasa. UJapanen wayesebenza kukholo olulungileyo, kwaye kungekudala wakwazi ukuchazela ukuthunyelwa okuninzi ngerente evela kubanini bavule ishishini. Njengomqondiso weRoss, uthathe iRoma ezintathu - idyasi yeengalo ze-tosan - kwaye yabeka "intyatyambo" yazo. Ezi dayimani zifanekisela "iidayimani ezintathu" - ziguqulela kwigama laseJapan "i-mitsfubishi". Kwaye iidayimani, nazo zifanekisela imigaqo emithathu yenkampani-ukunyaniseka, uxanduva lwentlalo kunye nokulungela intsebenziswano yamanye amazwe. IJapan ifanekisela nantoni na eyenye, bangabafana. Ngendlela, ngokwemigaqo ye-cunning yeJapan, igama elithi "i-mitsfubishi" inokufundwa kwaye "ngamanzi amathathu amanqatha".
