Ah, mhandara, usatimuona zvimwe zvizhinji zvisikwa zvipfeko kubva kune yakakurumbira british mhando. Burberry pakupedzisira akafunga kuva "yakasvibira"! Chokwadi, kana zvese zvakanaka nhau, zvino mikana yekutenga chimwe chinhu kubva kuGore rapfuura kuunganidza yakawedzera - kambani haizoregi kupisa unsols.
Mugadziri anozivikanwa wehembe Iyo kambani yeBritish yakavimbisa zviri pamutemo kumisa kunakidzwa kwake kwenguva refu kwehembe uye mabhegi ayo anoramba achitengeswa pakupera kwegore. Iyo kambani inotsvaga kuti imire kushandisa uchishandisa chaiyo fur mune zvigadzirwa zvayo. Shanduko muBurberry Policy yakatevera kutsoropodzwa nemasangano ematare uye vamiririri.
Muna 2017. Kubva muna 2012, Burberry akaparadza zvinhu nemairi anopfuura mamirioni mazana matatu emamiriyoni emamiriyoni. Munguva yakapfuura, kambani yakaratidza izvi, kupokana kuti yakashandisa zvakare simba rakawanikwa kubva mukutsva.
Asi zvino Burberry ashanduka maitiro ayo nedambudziko iri uye haachazopisa zvinhu zvekare. Panzvimbo iyoyo, hofori yemafashoni ichagadzirisa zvinhu, kushandisa-kushandisa zvinhu kana kuzvipira kumasangano emuno anobatsira.
Burberry ichava yekutanga fashoni mhando iyo icharamba kupisa meunganidzwa. Iyo kambani inotarisirawo kuti vamwe vachatevera muenzaniso wavo uye vatange kugadzirisa zvigadzirwa zvekare panzvimbo pavo kuti vazviparadze zvizere.
Asi hazvisi zvese! Burberry akasimbisa kuti ichapera kushandisa kushandisa zvakasikwa mumhando yavo. Mwedzi uno, iyo kambani inoronga kuburitsa muunganidzwa mutsva wezvinhu zvekugadzira. Mitemo yese iripo yezvinhu ine furas yakasikwa inobviswa zvishoma nezvishoma mumakore anouya. Kukwevera kutarisa kune shanduko huru mune yako mutemo, burberry inodzokorora logo. Iyo kambani inoda kuti nyika yese izive kuti yakakura sei iyo British yakakomba nezvekudzivirira nharaunda.
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Mutungamiriri: General Director weBurberry Marco Gobeltti akati nezve mutemo mutsva wemapepa anotevera: "Luxury yemazuva ano zvinoreva basa remagariro uye mutoro wezvematongerwo enyika."
Zvinosara zvekuziva kuti munaMay gore rapfuura, Burberry vakazova mumwe wako wepamutemo weEllen Macartur nheyo uye anoshanda nechirongwa chake "gadzira fashoni". Ichi chinhanho chakagadzirwa kuti umise kupambadza munyika yemafashoni.