Yoo, isugi, ntutubonye amakoti kamere yose yo mu marangi azwi. BURBERRBRHER yarangiye kuba "icyatsi"! Nibyo, niba ari inkuru nziza, ubu amahirwe yo kugura ikintu kuva mukusanywa k'umwaka ushize wiyongereye - isosiyete ntizongera gutwika moderi idahwitse.
Uruganda ruzwi cyane rwimyenda yimyambarire hamwe nibikoresho birberry byemeje ko bitazongera gusenya ibintu byera bidagurishwa. Isosiyete y'Ubwongereza yasezeranije ku mugaragaro ko yishimira cyane imyenda n'imifuka ikomeza kugurishwa mu mpera z'umwaka. Isosiyete nayo irashaka guhagarika gukoresha ubwoya nyabwo mubicuruzwa byayo. Impinduka muri Birberry Politiki yakurikiye kunegura ibigo n'ibidukikije.
Muri 2017, Burberry yatwitse ibicuruzwa bifite agaciro ka miliyoni 36 z'amadolari kugira ngo atabagurisha ku biciro byagabanijwe no guta izina ryakira. Kuva mu 2012, Burberry yashenye ibicuruzwa inshuro zirenga miliyoni 135. Kera, isosiyete yari ifite ishingiro ibikorwa nk'ibi, ikavuga ko yongeye gukoresha imbaraga zabonetse mu gutwika.
Ariko ubu burberry yahinduye imyumvire kuri iki kibazo kandi ntazongera gutwika ibicuruzwa bishaje. Ahubwo, igihangange cyimyambarire kizasubiramo ibicuruzwa, kongera gukoresha ibikoresho cyangwa kubitambira mumiryango y'abagiranye.
Burberry azahinduka ikirango cyambere kizabanga gutwika ibyegeranyo. Isosiyete naryo ryizera ko abandi bazakurikiza urugero rwayo bagatangira gutunganya ibicuruzwa bishaje aho kubatsemba rwose.
Ariko ibyo sibyo byose! Burberry yemeje ko bizahagarika gukoresha ubwoya busanzwe muri moderi zabo. Uku kwezi, isosiyete irateganya kurekura icyegeranyo gishya cyibikoresho bya artificiel. Amategeko yose ariho yibicuruzwa arimo ubwoya buzavaho buhoro buhoro mumyaka iri imbere. Gukurura ibitekerezo kubintu bikomeye muri politiki yawe, Burberry ivugurura ikirango cyayo. Isosiyete yifuza ko isi yose imenya uko abongereza bakomeye mu kurengera ibidukikije.
Umuyobozi: Umuyobozi mukuru wa Burberry Marco Gobellatti yavuze kuri politiki nshya ya politiki ikurikira: "Guhisha bigezweho bisobanura inshingano z'imibereho n'inshingano."
Biracyagaragara ko muri Gicurasi umwaka ushize, Burberry yabaye umufatanyabikorwa wa Ellen MacArtur hamwe na gahunda ye "kora imyambi ye". Iyi gahunda yashyizweho kugirango ihagarike guta mu isi yimyambarire.