Miyala yochokera kunyumba ya Swarovski - chizindikiro cha kukoma bwino komanso chiristocraccy. Ndi zokongoletsera, zifaniziro ndi zovala zamadzulo. Chifukwa cha mawonekedwe opanda pake komanso malo owotchera, makhiristo amafanana ndi dayamondi zapamwamba, zomwe siziri m'manja. Momwe ma rhineloemes adawonekera Swarovski, ndipo chifukwa chake amafunidwa padziko lonse lapansi.
Ndani anayimirira zoyambira zoyambira?
Woyambitsa milanduyo, Daniel Spartovski, anali wochokera ku Bohemia - gawo la ku Germany, lomwe linali lotchuka chifukwa cha amisiri ake - galasi. Abambo ake a anyamatawo anali kuchita zodzikongoletsera zopangira zodzikongoletsera. Pokhala mwana, woyambitsa ufumu wa Crystal anasiyidwa zinthu zapamwamba za ziwembu zolemekezeka.
Popeza adasintha zoyambira zoledzera za Crystal, Danieli amakhala mbuye woyamba. Popeza anali ku Paris ndikuwona magalimoto oyamba omwe akugwira ntchito kuchokera ku maikulu, injiniya wachinyamata amaganiza zopanga makina amagetsi odula. Kuchita kwake kunavekedwa bwino kwambiri, - Swarnovski amagwiritsa ntchito makina opukusira kuti akonze miyala ndi kristalo.
Kodi kampani inali bwanji ku Swarovski?
Pofuna kuti musapikisane ndi amisiri a Bohemian, Daniel amapita ku Tyrol. Mumzinda wa Wattnens mu 1985, akung'amba bizinesi yake. Kampaniyi ya m'mbuyomu idayamba kumutcha dzina.
Kupanga makristal kunali pafupi ndi mtsinje wa mapiri. Dera la Kampani ya Kampani lidatenga dzanja - adamanga ma syrroelectic station pa reservoir, yomwe imapangitsa kuti zitheke kuchepetsa ndalama zamagetsi.
Posakhalitsa, malonda a Daniel adaganiza zopereka utoto wa Paris. Miyala yokongola yowala inali yovomerezeka ndi Couuster Couaumiers, ndipo posakhalitsa adayamba kukongoletsa zinthu za zovala za akazi olemera. Zikwangwani zake sizinathe kumaliza zovala, komanso kupanga zodzikongoletsera zabwino.
Busineel Daniel adakwera! Swarovskiv 1952 adamwalira zaka zaka 93. ANA ake atatu omwe amatsatira mapazi a bambowo, adachoka bizinesi yotukuka ndi boma la miliyoni.
Kodi Daniel Swartovski adaikidwa bwanji?
Chiwonetsero cha galasi mbuye sanayesere kutulutsa malonda ake a diamondi. Nthawi zonse anali kukhala ndi chidaliro kuti mawonekedwe a galasi lodulidwa bwino kwambiri mu kukongola kwake ndi chisomo sichikhala chotsika mtengo woloza zachilengedwe.
Chifukwa chake, chifukwa cha kukongola kwake kokongola, kuwonekeranso ndi kusefukira kwadzuwa, zopangidwa ndi makristalo zidalowa m'manda, kukonza zokongoletsera zotsika mtengo. Mphepo zokhala ndi ma rominestones, zibangili zachilendo, zibangili zonyezimira komanso mabatani odabwitsa nthawi yomweyo zidapangitsa kuti kusinthidwa m'mizere yozungulira. Amayi a pivot amasilira kukongola komanso chisomo cha miyala ya kristalo. Mwa osilira zodzikongoletsera zodzikongoletsera zoterezi zinali nkhani yachifumu.
Kulembetsa Brand
Kwa nthawi yoyamba, Chizindikiro "Swarnovski" adalembetsedwa mu 1900. Pofika pano chizindikiro chinali chizindikiritso kale padziko lonse lapansi. Koma matekinolo apadera apadera popanga kristalo yabwino imasungidwabe.
Zodzikongoletsera ndi zovala zokhala ndi miyala yochokera ku Swarovski zovala zachilengedwe monga Marlene, Merilin Monroe, Amuna Jackson, Jennifer Lopez ndi ena ambiri. Chifukwa chake, malingaliro okhazikitsidwa mu gulu lomwe miyala yopanda zojambula sizingawoneke zotsika mtengo komanso zapamwamba, zofooketsa bwino ndi zinthu zochokera ku mtundu wotchuka.
Zosangalatsa zokhudzana ndi kampaniyo Swarovski
Chaka chilichonse Swarnovski limatulutsa miyala 20 biliyoni. Kugulitsa zogulitsa za galasi padziko lonse lapansi kumakhala gawo mkango - 80%. Kupanga kwa kristal kokha kumapangidwa mwamphamvu. Pambuyo pa chilengedwe cha zosonkhanitsa, zojambula, zojambulazo zimamalizidwa, malingaliro aukadaulo amawonongeka. Chifukwa cha kutsatira kwamphamvu ndi malonda a malonda, palibe wopanga padziko lapansi yemwe angapangitse miyala kuchokera ku kudulidwa koyenera, kutsanzira diamondi yapamwamba.
Madzi opanga ma rhinestovski amaphatikizidwa ndi guluu wambiri wokwera kwambiri, womwe ndi woyenera pamalo aliwonse. Onetsetsani kuti sadzatha pamalowo. Ndipo kotero kuti kasitomala wa malonda sakayikira muupangiri wambiri, chitsimikizo cha moyo wonse chimaperekedwa pazinthu zapamwamba.
Mphepete zonse za miyala ya shurovski imakhala yoposa kuposa yopukutidwa. Amasiyana kulumikizidwa kwa mizere ndi lakuthwa kwambiri. Chifukwa cha kukwaniritsa kwa mndandanda waukulu wa kuwala kowoneka bwino, zokongola kwambiri zimapezeka. Kuphatikiza apo, mwala uliwonse wochokera kukristalo uli ndi mawu ake. Yesetsani kugogoda ndi chinthu chaching'ono, ndipo mumva nyimbo zokongola zokongola.
Ndizosangalatsa kudziwa kuti likulu la kampani yotchuka lidakali m'tawuni yaying'ono ya Wattens ku Austria. Mumzinda womwewo pali Museum ya makhiristals ochokera ku Swarovski. Mtengo wochezera malo apadera adzakuwonongerani ma euro 20 okha.
Makhiristo a Scharovski amangokhala apamwamba. Amatulutsa zowala ndikuwala. Kuvala zovala, zophatikizidwa ndi miyala ndi ma rinestiting'ono, zimakhala ndi zifaniziro zapakhomo ndikukongoletsa zinthu zomwe mumakonda ndi zinthu za galasi sizabwino. Koma zomwe sizingachite kukongola!