Kodi ndi maapulo ndi makompyuta, kodi ndege zolimba ndi zonona, "mabuku osintha" ndi ufa? Timaganizira kanthu. Koma ena amapeza kulumikizana ndikuyimbira foni polemekeza zomwe zinagwa.
Orifome.
Magulu atatu a Sweden adaganiza zokhazikitsa kampani yawo yodzikongoletsa, sanali okwanira ndalama moona mtima. Koma mgalimoto yosungiramo zokwanira zopangidwa kuti zizikwera mtengo, aliyense ndi kalata yokwezedwa "O" pachikuto. Zingakhale zotheka kuzigwiritsa ntchito, koma pokhapokha kuti dzina la kampani yatsopano lidzayambanso ". Mmodzi mwa ogwira ntchito oyamba, mphunzitsi wakale wa mphunzitsi wa mbiri yakale akuyenera ku Oliflame - "lawi lamoto". Ankatchedwa Mlema Wankhondo ya Mafumu a France. Kodi kulumikizana kwa milomo ndi kovuta ndi chiyani? Ayi, koma zimamveka zokongola. Ndipo pa "O" ikuyamba.
Lakuthwa.
Omasulira kuchokera ku Chingerezi amatanthauza "lakuthwa". Dzina labwino kwambiri kwa Sharashka lomwe limatulutsa mapensules opanga omwe safuna kukula. Tokyets Tokuji Havakhwa, adasankha pamene adatsegula bizinesi yake yaying'ono, yodzikuza koyambirira kwa zaka za zana la makumi awiri. Ndiye ndani anadziwa kuti mwana adzabwera kudzapambana.
Lancaster.
Mtunduwu umadziwika kuti ndi ankhanza otsutsa ankhanza ndi zida zochokera ku Dzuwa. Ndipo dzina limamveka, aristocramic komanso Chingerezi. Koma kwenikweni, opanga ake, okhala ku Monaco Georges Lurz Wurz ndi Eugene Fibacti, pa nthawi yolembetsa chizindikirochi anali atangotsala pang'ono ku Britabia. Avrors avRO 683 Lancaster, yemwe amakhazikitsa kutentha kwa French yowonongeka.
Pepsi.
Pepri adayamba ntchito yake ngati "chakumwa cha Brad" - dzina lake Caleb Bradham CaleB. Koma mu 1898, iye adatcha ubongo wake ku Pepsi-Cola, womangidwa mu dzina la pepszyme - enzyme-hydrolase, imodzi mwazinthu zomwe zimawononga madzi a m'mimba. Kukondweretsedwa kwambiri, inde. Koma, poyamba, pa nthawi imeneyo, chilichonse chomwe chimawoneka chosakhalitsa, kusangalatsidwa, chachiwiri, pepsi chikuwoneka kuti chikuthandizidwadi ndi kugaya. Ndipo chachitatu, pepsin kwambiri idalipo mmenemo - koma mu pepsi yamakono siyikuwonjezeredwanso.
Apulosi.
Mavuto a dzina la dzinalo ndi awiri, ovomerezeka komanso oponya ma eyacryphal.
Apocrip: Omwe ogwira ntchito a Jobbzov adazungulira mutuwo, koma palibe chowonongeka. "Ngati iwe, mambanda, musaganize za china chilichonse madzulo madzulo, ndidzatchulanso makampani" Apple "- anatero bambo wa woyambitsa pamapeto. Inde, adawombera hergehog wamaliseche. Mwacibadwa, palibe amene anayamba kuthyola mutu, aliyense anapita kukamwa khofi ndi kugwedeza ana akhama misewu m'misewu ya Cupertino. Ndipo ntchito zidagwiriridwa ndikuvomerezedwa ngati dzina.
Canon: Mu Disctor Tetelery, dzina la ori, opikisana ndi kuwalumbira adani a Joble, adayimilira patsamba loyamba. Stefano adasankha dzina la Apple kuti akhale mizere pamwamba pa mafikoosti. Mphoto ndi dziko lapansi, ntchito zazikulu ndi zoyipa, zinali za machenjera oterowo omwe timakukondani.
L 'oreal
Mu 1909, Eugene Showeeller adalembetsa Société Deafçaise de Tsintires Officts Thirani Chevex ("Chitetezo cha French Chitetezo"). Zikuwonekeratu, ndi dzina lotere lomwe sanali kufupi. Koma mwanjira ina, komabe, kadoko champhamvu mpaka 1939, pomwe pamapeto pake unasintha dzinalo ku L'Oreal - ndiye kuti, "Halo", ndi dzina lotchuka m'zaka za zana la zana. Zili ngati lero kutchula kampaniyo "Ombre".
Mphanga
Ngati mungagwiritse ntchito zongopeka, mutha kupeza kufanana kwa mandala ndi mfuti (kuchokera ku France Canon kumamasuliridwa mwanjira imeneyi). Ingaganiziridwenso kuti opanga adagonja kunyada ndipo adalengeza kuti zinthu zawo ndi zovomerezeka. Koma malingaliro onsewa adapita. Kamera yoyamba ya kampaniyo yomwe idatulutsidwa mu 1934 idatchedwa Kwanon polemekeza Mulungu wamkazi wachiheberi wachifundo. Nthawi yomweyo, mwachilengedwe, panali ena omwe adawona chipongwe cha malingaliro a okhulupilira, ndipo woyambitsa dzina lake, goro Yosid, adasinthiratu mawuwo - akumveka chimodzimodzi, komanso tanthauzo la wina.
Shiseido.
Sichingokhala chokha kuchokera pamutu wa Wo, koma chowerengera kuchokera ku "buku la Zosintha za Chitchaina". Mu Japan, dzina la kampaniyo lili ndi mahierogyphs atatu, ndipo ku Russia amatanthauzira "zodwalazo za padziko lapansi zomwe zimadyetsa moyo watsopano ndikupanga zatsopano." Mwachidule, china chake chokhudza chilengedwe.
Nivea.
Mu 1911, okonda kudzoza odzikongoletsa amadzola mwake amakhala ndi zonona zatsopano zochokera kumadzi ndi emulsion. Anakhala momasuka, wothira bwino ndipo anali woyera - nthawi imeneyo zimawerengedwa molimba mtima komanso mwayi wampikisano, mafuta ambiri anali onenepa. Ku Beiredorf, aliyense adakondwera, amayamikirana ndi zopangidwa ndi chinthu chatsopano - kuchokera ku Latin "Nivius" Nivius "Nivius", ndiye kuti "oyera oyera."
Ikea.
Chilichonse ndi chosavuta - Ichi ndi chidule m'malo mwa omwe adayambitsa kampani isvarad, banja la banja la Elmytyride ndi tawuni ya Agnumbo. Chifukwa chake zonse zidayamba bwino. Ndipo kenako zidavutika - "GlorfFingergrll", "Svalflfy" ndi "Bergbbemellb".
Mitsubishi.
Pamene Mitsubishi idabadwa, palibe amene adaganiza kale za makatoni odzipereka - Zaka za XIX zidayimilira m'bwalo, ndipo Yatari Yataro Ivasaki adagwira ntchito ku kampani yotumiza. Japann anagwira ntchito mwa chikhulupiriro chabwino, ndipo posakhalitsa anatha kuyanjanitsa zingapo zotumizira renti kuchokera kwa eni kuti atsegule bizinesi yake. Monga chizindikiro cha ross, adatenga atatu Roma - chovala cha manja a Tosa - ndikuyika "duwa lawo. Ma diamondi awa amaimira "diamondi atatu" - kotero amatanthauzira kuchokera ku dzina la Japan "Mitsubishi". Ndipo diamondi, poimira mfundo zitatu za kampani - kuwona mtima, udindo ndi kukonzekera kwa mgwirizano padziko lonse lapansi. A Japan akuimira china chilichonse, ndi anyamata. Mwa njira, molingana ndi malamulo ochenjera a ku Japan, dzina "Mitsubishi" limatha kuwerengedwa ndipo monga "mtedza utatu".
