O, namwali, osatiwona zovala za ubweya wa ubweya wa ubweya wotchuka ku Britain. Phirberry Pomaliza adaganiza zokhala "zobiriwira"! Zowona, ngati uthenga wabwino ungakhale wabwino, tsopano mwayi wogula china chake kuchokera pa zopereka za chaka chatha. Kampani siyidzayatsanso mitundu yosasinthika.
Wopanga wodziwika bwino wa zovala ndi zowonjezera butberry adatsimikiza kuti sadzagulitsanso zinthu za mafashoni zomwe sizinagulitsidwe. Kampani yaku Britain inalonjeza kuti kuleka zovala ndi matumba ake omwe samagulitsidwa kumapeto kwa chaka. Kampaniyo imafunanso kusiya kugwiritsa ntchito ubweya weniweni pazitundu wake. Zosintha mu Ngongole za Burberry adatsutsa kutsutsa ndi zikwangwani zachilengedwe ndi oyambitsa.
Mu 2017, burberry adawotcha katundu woposa $ 36 miliyoni kuti asagulitse mitengo yoperewera ndikugwetsa mbiri ya Brande. Kuyambira 2012, Burberry wawononga katundu popitilira $ 135 miliyoni. M'mbuyomu, kampaniyo idatsimikizira kuti mphamvu zopezekazo zikuyaka.
Koma tsopano Burberry yasintha malingaliro ake pavutoli ndipo sadzayakanso katundu wakale. M'malo mwake, chimphona cha mafashoni chimabwezeretsanso katundu, kugwiritsa ntchitonso zida kapena kudzipereka ku mabungwe achifundo a kwanuko.
Burberry idzakhala mtundu woyamba wamafashoni womwe ukanakhoza kuwotcha zopereka zakale. Kampaniyi ikuyembekezanso kuti ena atsatira chitsanzo chake ndikuyamba kukonza zinthu zakale zakale m'malo mwa iwo kuti awononge kwathunthu.
Koma si zonse! Burberry idatsimikiza kuti idzaleka kugwiritsa ntchito ubweya wachilengedwe m'mawu awo. Mwezi uno, kampaniyo ikukonzekera kumasula zopereka zatsopano. Malamulo onse omwe alipo a katundu omwe ali ndi ubweya wachilengedwe pang'onopang'ono amachotsedwa pang'onopang'ono m'zaka zikubwerazi. Kuti mupeze chidwi chosinthira mu mfundo yanu, Burberry imasintha logo yake. Kampaniyo akufuna dziko lonse lapansi kudziwa kuchuluka kwa Britain kuli kofunika kuteteza chilengedwe.
Mtsogoleri: Mtsogoleri wa Burberry Marco Kilbeltti adanena za njira yatsopano ya mfundo zotsatirazi: "Zabwino zamakono njira ndi chilengedwe."
Zindikirani kuti mu Meyi chaka chatha, butberry adakhala mnzake wa Eller Foundation ndi ntchito yake "amapanga mafashoni". Izi zidapangidwa kuti ziletse kuwonongeka kwa mafashoni.